Original Copy Club

Original Copy Club is a collaboration between Foam Photography Museum Amsterdam and Random Studio. Original Copy Club invites participants to learn about the elements of photography by recreating an original photograph from the Foam collection. After studying the original piece, participants upload their own version and receive professional critical feedback within seconds. The feedback, generated by AI, highlights the subtle differences between the original and the copy. It addresses areas for improvement while also complimenting the participant’s effort, just like the feedback they would receive in a real photography workshop.

Original Copy Club is funded with the generous support of Cultuurloket DigitALL.

Project lead Foam
Winke Wiegersma

Project lead Random Studio
Roel Wouters

Concept development
Roel Wouters, Thomas Boland & Winke Wiegersma

Research & Production
Roel Wouters & Thomas Boland

Design
Yuna Kim & Roel Wouters

Development
Thomas Boland

Image rights
All original images within the Original Copy Club are part of the Foam Collection, owned by Foam Photography Museum Amsterdam. Credits of the original images: